Eat when you eat

File under “The Medium is the Message” …

The dominant revenue model of the web today—the ad that urges a click—embeds distraction into interface design. The more clicks you take—the more Google makes in ad revenue (distraction pays). This is not to say that social media doesn’t have extraordinary value—it does. It is at the heart the emerging social nervous system. Yet, the ability to pay attention, focus and strategically disconnect will be a winning discipline of the next generation of business leaders. As the zen phrase says, “eat when you eat” meaning, give each thing you do all of your attention.

from “The Real Time Web is a Beautiful Distraction,” by Joshua-Michéle, Opposable Planets, 8 May 2009 :: via

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