Tag Consumption

Powerlessness and shopping

Powerlessness and consumption can seem a bit at odds. There is, though, significant distinction to be made between feeling and being powerless.

a Jezebel post by SadieStein, 27 June 2008 :: first posted here 27 June 2008

Researchers at Northwestern have found that feeling powerless leads people to shell out for expensive status items to bolster their egos — explaining why those deep in debt continue to spend. “After recalling situations where they were powerless, participants were willing to pay more for items that signal status, like silk ties and fur coats, but not products like minivans and dryers. They also agreed to pay more for a framed picture of their university if it was portrayed as rare and exclusive.” Okay, can’t really comprehend a situation demeaning enough that we’d be willing to pay any amount of money for a framed picture of our alma mater but who hasn’t restored a flagging sense of self with a handsome necktie from time to time? [Science Daily]

Originally published at culture-making.com.