The real thing?

Here’s one of those just-now-roving-across-the-web good ideas that are so simple they just might work. Or, I guess, they could be so simple they won’t work after all. Well, here’s hoping.

from ColaLife.org, 8 August 2008

Our idea is that Coca-Cola could use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately. Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?

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Originally published at culture-making.com.

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